I ordered exhaust tips, rain deflectors, sun shade, fuel/oil/air filters for 3 of my cars for the next couple services, half dozen big bottles of oem washer fluid, rear wiper blade and some hardware I will need in the future to install VWR Springs.
online from keffervw, took the dealer card without issue.. was not hard to spend, I always wanted the first 3 items but never really wanted to pay anything for them.. let alone dealer prices.
got tracking info today, so if your looking for an online dealer I can confirm
http://keffervwparts.com/ will take your dealer-only goodwill card for online purchases.