I know nothing specific about the bluetooth in a 2014 VW, but I know a little about pairing phones. Usually you do not get the car to recognize the phone. The trick is to get the phone to recognize and connect to the car. Pairing has to be initiated from the phone. Somehow, in the phone's bluetooth setup, is an option to pair with an input/output device (your car's radio, or a Bluetooth ear piece, etc.). Choose that option (with your car's radio turned on) and the phone should see the car. This is where your car's owner's manual would be helpful. There might be radio setup option necessary or a password required. I know that this is not exactly what you want, but it is the best I can do.
Have Fun!
Don