Zak99b5 - That's a "normal" cold start. I wouldn't be shy of cranking for 15 seconds either when it's that cold, remember the starter is also at 0F initially

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The glow plugs draw ~10A each. When it's -20F, the light stays on a lot longer. I do a 2nd glow cycle when it's -10F and below because it reduces cranking time to showing signs of life. Each car will be a bit different depending on starter, battery, battery cables, injectors, timing of both injection pump and camshaft, etc. so figure out what works best for your setup.
There are a lot of things you can do to improve cold starting
- Ground wires from the back of the starter motor directly to the battery
- Advance injection timing to a bit above the upper line
- Advance cam timing 1 flywheel tooth