Looks impressive. Sure, there will be a few glitches and gotchyas along the way, but as models become more individualized, then the repair process needs to keep in step.
In Canada, however, with 6 TDI models to choose from, I doubt that it will make that much of an impact.
Perhaps its a way to train all VW owners to do self-serve maintenance. What a concept. Then you will not need a dealer network at all (except for warranty repairs). Think of the possibilities.
You go to your favourite big box auto mall, Fill out a brief questionnaire about colors, interior options, put in your Universal Debit Card, and out opens a door with your "New to You" automobile.......