Voltswagen?

[turbobrick240]

Apparently VW may be considering changing the brand name to "Voltswagen" in the US:

Volkswagen of America Is Not Changing Its Name to Voltswagen

www-caranddriver-com.cdn.ampproject.org

Thoughts? Is this possibly payback for dieselgate?

 

[meerschm]

April fool

 

[Deckard]

BBC says it was a mistep https://www.bbc.com/news/business-56582567

 

[turbobrick240]

Ah, I figured it might be that world renowned humor. Somebody should tell them that in comedy, timing is everything.

 

[joyjoy22]

No way, is that some kind of a joke?

 

[turbobrick240]

Yeah. Well, part joke attempt, part desperate grab for headlines.

 

[Nuje]

I agree - feeble "joke" masquerading as a marketing ploy.
But with that said, for whatever reason, VW stock jumped 10% on Tuesday, after that leak late Monday. So, as a stock-holder....good move(?)
¯\_(ツ)_/¯

 

[Poor King]

Nein.

 

[turbobrick240]

[/QUOTE]

I agree - feeble "joke" masquerading as a marketing ploy.
But with that said, for whatever reason, VW stock jumped 10% on Tuesday, after that leak late Monday. So, as a stock-holder....good move(?)
¯\_(ツ)_/¯

It seems the market liked the story better when it was news rather than clickbait. VLKAF down 5% today. I guess the joke was on them. You'd think with Biden's EV proposal out today, VW stock would be up along with all of the other EV players. Longer term, I'm sure the joke will be inconsequential in addition to not being particularly funny.

 

[meerschm]

April fool

 

[turbobrick240]

I bet they wish this was a properly executed April fool:

Exclusive: Volkswagen to buy credits from Tesla in China to comply with environmental rules - sources

A Volkswagen joint venture in China has agreed to buy green car credits from Tesla to help meet local environmental rules, three people briefed on the matter told Reuters.

mobile-reuters-com.cdn.ampproject.org

 

[meerschm]

Volkswagen could end up in hot water over its 'Voltswagen' marketing stunt

Volkswagen of America says its "Voltswagen" name change was merely a joke "in the spirit of April Fools' Day" to promote a new electric car. But even if it was meant as a lighthearted marketing gag, the move could land the carmaker in some serious trouble.

www.cnn.com