I still look at EVs as being the next step from hyper efficient ICE vehicles... and we (Americans in a statistic sense, present company excluded of course) are not embracing hyper efficient ICE vehicles. We just aren't. The sales figures reflect this. The manufacturers' offerings reflect this.
When these pump sucking trucks and SUVs start to gather dust on dealer lots, and the few small efficient vehicles left to choose from are in high demand, THEN the EVs will fall into the next logical step for a lot of people. But until that happens, they will remain a slowly climbing but largely a niche vehicle in this country in great numbers.
And yes, I know that better efficiency is happening in most all (but not every) segment, but this is largely an optional choice often paired with exceedingly expensive option packages. The F150 starts at $26k. If you want the most efficient engine choice they have, the 3.0L V6 diesel, that starting price jumps a whopping $20k. Seriously. If you want the next efficient engine choice down the line, the 2.7L Ecoboost V6, the starting price still jumps about $6k. So yes, we can even make the big pigs like F-trucks more efficient, but most won't do that. If they are going to buy a truck, they'll get either the 3.5L Ecoboost V6 or the 5.0L V8 instead.
The new Silverado is another one, same thing. You want the more efficient engines, get ready to pay.