US Centric bias?
Exactly.
There is something to be said about Japanese Total Quality Management (it was invented by an American...), that they prefer to incrementally improve their products.
One little improvement here, another little improvement there, while keeping what works: intact.
There comes a point when little by little, it all adds up to HUGE QUALITY IMPROVEMENTS.
In the mean time, the German (and Detroit) style of Quality Improvement is by making leaps and bounds, and all the while ticking off the customer base, and losing 50% of them with each product generation.
I do not believe 'TQM' was invented by anyone, as a 'Quality' Item has been around in the manufacturing and industrial worlds for a long time.
TQM was advanced by individuals such as Dr. W.E. Deming (US), J.M. Juran (Romanian born), A.V. Feigenbaum (US).
There is always a different way to do something, and different approaches to solving problems.
GM adopted the Annual Model Change from the fashion industries of the 1930's.
With the cost of certain changes being in the not just 10,000 of Dollars, but 100,000 , even what may appear as a simple change really does cost a lot of money.
It is a fine line between implementing changes that improve the quality of a product, divided by the number of copies that can be produced in a run, and the implementation of a change that customers may not like.
Market Share is a very dynamic number , and when it drops too low for a particular Model/Brand, then even the whole company can be put at risk. ( AMC / Delorean / Pontiac / Nash / Lada to name a few that have disappeared from the N.American Market)
According to the article currently available on Wikipedia about the Toyota Accelerator Pedal Recall from 2009-2011, the economic impact was in the range of US$2,000 Million for 2010 over this series of incidents.
Thanks to JelSoft (now called vBuletin), This computer Software is available for BBS applications, that does not mean it is perfect, but it is Good (for the price).
It has a familiar trend, where features and benefits are marketed ahead of Needs and requirements.
By being on this board, all readers are able to share their experiences, and their suggestions, and this is a very powerful tool to aid in a buying decision. By Choosing a TDI over other brand(s), we as a user community have shown a solid trend and both Detroit.US and Wolfsberg.DE are aware of what the user community is highlighting as problems.
How they handle the various problems either aids or hinders the brand loyalty factor.
I am sure that following the 2009-2011 Toyota problem, and the recall notices, that a certain percentage of implemented 'fixes', were actually performed wrong and resulted in additional 'defect management claims' were not what Toyota corporate were happy about.
If VWOA was interested in fixing the long standing issues that have persisted over model changes, then they would be implementing them as I write, but alas, economics and competitive pressures may actually hinder the implementation of changes that are really really expensive ,vs the expected life of that incremental change.
I apologize if this sounds like a long winded rant, but to suggest that TQM was (or is) an exclusive to USA product of being 'invented' here, I respectfully disagree.
The Famous Pyramids are still standing in Egypt, so far they have been estimated as being approximately 4800 years old. I would say as a quality item may be considered an exception to the Building communities, however to have 1 still standing after almost 4800 years of existence is a testament to the engineering involved.
Its a world-wide quest to have the products that people wish to purchase 'invented' ore even manufactured in the home country, however with multiple country licensing and multi-national collectives able to both abett and hinder innovation, its a slimmer and slimmer chance to find some part of a car that has 'Made in USA' stamped or molded into it.
[Although there are exceptions, today from one of my local parts supplier, a piece of vacuum tubing actually had 'Made in USA' stamped into it]
Even GM is importing engines from China for its Equinox line of vehicles, from its world-wide partner parts network.