I mean, if it's an optima yellow top, those are 300, easy. I have no idea what the OEM battery costs, but they can't be asking more than half an hour of labor, right?
Does your car have a wire for BMS? If not, and if you have a set of metric sockets it's an easy swap, just have to have an extension to get at the retaining clamp that sits at the bottom of the battery. Once it's swapped in you'll crank the steering wheel all the way left, then right to reset the angle sensor and clear the Christmas tree on the dashboard.
Just depends if the effort of jumping your car to leave the dealership, getting it home, and then running out to buy the replacement is worth the extra 60 bucks or so. AutoZone may not install for you because their computer sees a VW and tells them it's dealer only, because so many have a fancy BMS that requires coding.