This is a very accurate comparison. As an owner of a 2010 Jetta TDI and a 2013 Jetta Hybrid SEL I agree with most of the points. The COO discussion was the least helpful part of this article, at least to me. I really don't buy cars as an investment and I'm not too stressed about the depreciation issues. One potential factor that could affect depreciation of our TDIs could be the hpfp (remains to be seen, but some claim it is an issue). In terms of insurance, my 2013 hybrid is less to insure than my 2010 Golf TDI was. I have tried to avoid financing as much as possible. I bought the TDI outright and the hybrid should be paid after a couple months. In terms of mpg, they are correct that the hybrids require more technique to get maximum mpg. Call it hypermiling if you must. You absolutely have to maximize the amount of electric driving you do. That means accelerate with the gas engine up to speed, then maintain your momentum with the electric motor. With a 27 hp electric motor and 1.1 KWh battery technique is required. It is actually amazing how capable that electric motor is at keeping the car going and on downward grades it can keep the car going at 65 mph. Commuting from south of Boston into the city and I can get 50+ mpg fairly routinely. I cannot do that with the TDI. Traffic has been heavier lately and that kills mpg in the TDI. With the TDI I can get low-mid 40 mpg, but heavier traffic can knock mpg down into the upper 30s. The hybrid is in its element in these conditions. The hybrid also does equally well driving in heavy traffic on I95/128. However, in highway cruising I can't see the hybrid matching the TDI (maybe the Prius can). The TDI usually nets upper 40s on the highway, but I doubt the hybrid will do that. The 1.4L TSI is a great engine, but I don't think it will do as well as the TDI. The EPA rating for the hybrid of 42 city/48 highway should be the other way around, I think. The driving experience is great in both cars. The hybrid is better equipped than my TDI. I like the quality of the interior of the 2010 TDI better than the 2013 hybrid, no question. I prefer the gas struts in the hood and trunk of the 2010 over the set up in the 2013. To sum up, both cars definitely have their own niche, but what they have in common is that they are both great cars to drive.