press is tough - esp for first time organizers... I worked hard getting press but since i lived in a different town than the event the local media didn't want to do much for me, but there were other articles that came out of it (Mostly Biod)
Getting events confirmed early is the way to do it, and have big high profile venues, with high profile buisnesses involved (big dealerships will do that for you, esp dealerships that advertize heavily).
Comes down to the fact that media is the lapdog of big buisness (yeah even in canada) /images/graemlins/wink.gif
Now if that sentence above isn't politically charged VikF's got the slowest car in N.A.
