I live at 6000 ft and do not get the kind of mpg that many on this forum report. Is it possible that mpg at sea level is better? I get around 37 mpg all around in rural Conservative driving, 40 at 65 on cruise control is good for me. I had a 10 jsw (9900 miles) and now an 11 jsw with 2400 miles so far showing very similar mpg.
PS...I would love this car if it only got 25 mpg!
If you take a look at the monthly mpg competition, you will see there are a lot of folks who get 37 mpg and presumably @ more toward sea levels.
Since your 2011 JSW is rather new, I would actually focus on break in procedures and let the numbers fall where they may. It really starts with an understanding of your 2011 JSW's VW owners manual technical page.
You do not say what transmission you have, but I would swag a DSG 6 speed. While EPA figures put it app the same as the 6 speed manual, the fact of the matter is the 6 speed manual is capable in the real world of having a greater range of mpg.
My 09 Jetta Sedan DSG has had a range of 40-47 mpg or range of 7 mpg. When operated @ over 5,000 feet, it pretty much gets the norm 42 to 44 mpg. Now I do not know the range of a 6 speed manual on the later model TDI's (09,10,11).
As a comparison, my 03 TDI 5 speed has a range of 44 to 62 mpg or a range of 18 mpg.
All the best !!