The silly thing is that for their test vehicle they have taken a perfectly good car that has been meticulously engineered and optimized at great expense, and then dumped in 300 lbs of lead-acid batteries to get only 10 miles of battery-only operation at under 35 mph.
Now the driver not only has to park at a charging point to save what amounts to 33-cents, but suffer the subsequent loss in cargo capacity and the potential of injury due to carrying additional battery weight the car was not designed to hold.
This idea might be the wave of the future but judging by the MPG claims this test implementation shows a lot more effort from marketing rather than engineering.
The biggest issue buyers have with buying hybrids is the potential cost of a battery replacement so what's the point in adding more for such a relatively small savings?
By the way
here is a very, very cool Prius simulator. Click "drive mode," place gearshift into "D" and operate the accelerator. Note how the small motor/gen effects a full range of gear ratios between the engine and wheels including starting and reverse. Electrical power goes back and forth between the two motor/gens and sometimes to and from the battery to ensure the engine is used optimally at all times.