PoliPino
Veteran Member
I thought this was an interesting article:
http://www.detnews.com/article/20091015/OPINION01/910150336/1008/Forgotten--clean-fuel--seeks-respect
http://www.detnews.com/article/20091015/OPINION01/910150336/1008/Forgotten--clean-fuel--seeks-respect
[FONT=arial, helvetica][/FONT][FONT=arial, helvetica][FONT=Times New Roman, serif]Forgotten 'clean fuel' seeks respect[/FONT]
[FONT=Times New Roman, Serif]While electric vehicles control the spotlight, German automakers make renewed case for diesels
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DALE BUSS [/FONT] [/FONT]
[FONT=arial, helvetica]When Johan de Nysschen attended an exclusive dinner party in Washington, D.C., last month, the president of Audi of America got a gratifying clue about whether the company's investment in "clean diesel" vehicles may pay off.[/FONT]
[FONT=arial, helvetica]Atlantic magazine publisher David Bradley was hosting one of his monthly power soirees -- this one on green technology -- with about two dozen "captains of industry and leading academics and political commentators," as de Nysschen put it, including General Electric CEO Jeffrey Immelt.[/FONT]
[FONT=arial, helvetica]"Four people around the table at different times introduced the subject of clean diesel as part of the answer," de Nysschen said. "They're part of the opinion leadership of American society, so I'm encouraged that clean diesel will gain traction."[/FONT]
[FONT=arial, helvetica]Audi's campaign is part of a major push by the four biggest German automotive brands to gain broader acceptance of diesel power by American consumers who have seemed congenitally put off by it. They are hoping to cash in on their lower-emission diesels by cutting into the some of the sales gains some Japanese and U.S.-based automakers made with hybrids.[/FONT]
[FONT=arial, helvetica]So far, diesels have roughly the same share of the American market as gasoline-electric hybrids -- 2.6 percent -- despite years of hybrid hype. And during the next year, J.D. Power & Associates expects the two types of powertrains to remain on parallel tracks as each about doubles its share of the overall market.[/FONT]
[FONT=arial, helvetica]In fact, diesel sales are better than expected. Clean-diesel versions already account for 35 percent of the sales of the Audi Q7 sport utility vehicle, double the company's expectations. About 80 percent of the sales of new Volkswagen Jetta SportWagens are diesel, and up to 20 percent of the sales of three Mercedes-Benz models.[/FONT]
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