I don't think anyone tuning the car cares about NOx. I certainly don't. If I owned a diesel with SCR, the very first time that system so much as made a hiccup, it'd be gone. No way I'd put up with something that was going to randomly hold the car's operation ransom because some sensor flaked out somewhere, and that's exactly what we see a lot of at the shop here.
I like it in principle. It allows a diesel engine to do what a diesel engine does best: run super duper lean, which means it can use less fuel. Which means less soot, which means less DPF regens, and since it is a post-combustion NOx reduction strategy instead of a during-combustion one, it also means less EGR. Which means less soot, which means less DPF regens... etc.
But the SYSTEM has been (with all SCR diesels, not just VAG's) riddled with fragile components, many that are expensive, and chronic parts shortages and ridiculous wait times. Now, there certainly have been improvements, but in the case of VAG and others (well, EVERYONE that was selling any diesel passenger cars here, and most of the less-than-8500-GVWR trucks), we here will never know. Because they took them from our showrooms. VAG being the most butt-hurt of all... they took their ball and went home, and a lot of us still wanted to play the game.