notagearhead
Well-known member
Does VOA really get the customer?
Just my two cents, probably valued at cent and a half.
Hopefully VOA has seen that the business strategy since 2007-2008 gap years is not playing out as planned. Chiefly, diesel refiners have constricted supply to maintain a higher sales point, therefore, the appreciated price of a TDI over a similar Gasser no longer makes sense to the consumer. Is this horse dead? I swear I saw it move.
I put together some graphs to illustrate. While you grab your torches and pitchforks, I would like to say that I'm fully aware of the weakness/inconsistency of my numbers. Particularly when comparing Jetta models.
The following is taken from Dep of Energy data concerning National yearly fuel prices aggregated from weekly data.
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For the first 10 years, 1995-2004, no.2 diesel averages 1 cent cheaper than 87 gasoline. The following 9 years, no.2 diesel averages 26 cents more expensive than 87 octane gasoline. The real difference is a permanent trend that values diesel more than gasoline. Just as Oil producers thought that $100bbl oil was unsustainable (but realized that it is the new target price), refiners realize that diesel now has a break point of about $4.25. I think the goal of refiners is to offset efficiency impacts on demand, and they have succeeded.
For the following graphs, I used data offered by NADA Guides, using MSRP. Through 2005, the data is straight forward, VW offered the same trim title in both Gas and TDI. After 2005, VW gets freaky with trim titles (some years over 40 trim packages) with different titles for Gas and TDI. I tried to compare Apples with Apples, Mostly comparing DSG TDI with Gas SE trims. If there is a more appropriate comparison just let me know.
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another way
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Its fairly clear that after the TDI engine makeover, VW chose not to devalue the TDI line as it did with the Gas trim lines, in response to the "Great Recession" of 2008. At the same time, Diesel fuel had begun its irreversible break from Gasoline pricing.
This failure would eventually remove many of the potential buyers ( the economic minded ) as consumers began to realize that Diesel was no longer the same cost as Gasoline. I bought my TDI in 2007 (used) and I can't express my disappointment about diesel costs since then. I've owned diesel trucks since 1998 and tractors before that, and always felt "sometimes diesel is up, and sometimes it's down (compared to gas), but its always more efficient". That feeling is no longer true.
VWO also got greedy with the Federal tax incentive program (2006-2010) , diverting the incentive from the taxpayer to VOA. There is a nice drop in MSRP costs of TDI's beginning for model year 2012, first sold in fiscal year 2011 the first year after tax credits expire.
I'm sure this is all warmed over chat vomit, but I thought the graphs might be nice.
Is this horse dead? I swear I saw it move.
Just my two cents, probably valued at cent and a half.
Hopefully VOA has seen that the business strategy since 2007-2008 gap years is not playing out as planned. Chiefly, diesel refiners have constricted supply to maintain a higher sales point, therefore, the appreciated price of a TDI over a similar Gasser no longer makes sense to the consumer. Is this horse dead? I swear I saw it move.
I put together some graphs to illustrate. While you grab your torches and pitchforks, I would like to say that I'm fully aware of the weakness/inconsistency of my numbers. Particularly when comparing Jetta models.
The following is taken from Dep of Energy data concerning National yearly fuel prices aggregated from weekly data.
For the first 10 years, 1995-2004, no.2 diesel averages 1 cent cheaper than 87 gasoline. The following 9 years, no.2 diesel averages 26 cents more expensive than 87 octane gasoline. The real difference is a permanent trend that values diesel more than gasoline. Just as Oil producers thought that $100bbl oil was unsustainable (but realized that it is the new target price), refiners realize that diesel now has a break point of about $4.25. I think the goal of refiners is to offset efficiency impacts on demand, and they have succeeded.
For the following graphs, I used data offered by NADA Guides, using MSRP. Through 2005, the data is straight forward, VW offered the same trim title in both Gas and TDI. After 2005, VW gets freaky with trim titles (some years over 40 trim packages) with different titles for Gas and TDI. I tried to compare Apples with Apples, Mostly comparing DSG TDI with Gas SE trims. If there is a more appropriate comparison just let me know.
another way
Its fairly clear that after the TDI engine makeover, VW chose not to devalue the TDI line as it did with the Gas trim lines, in response to the "Great Recession" of 2008. At the same time, Diesel fuel had begun its irreversible break from Gasoline pricing.
This failure would eventually remove many of the potential buyers ( the economic minded ) as consumers began to realize that Diesel was no longer the same cost as Gasoline. I bought my TDI in 2007 (used) and I can't express my disappointment about diesel costs since then. I've owned diesel trucks since 1998 and tractors before that, and always felt "sometimes diesel is up, and sometimes it's down (compared to gas), but its always more efficient". That feeling is no longer true.
VWO also got greedy with the Federal tax incentive program (2006-2010) , diverting the incentive from the taxpayer to VOA. There is a nice drop in MSRP costs of TDI's beginning for model year 2012, first sold in fiscal year 2011 the first year after tax credits expire.
I'm sure this is all warmed over chat vomit, but I thought the graphs might be nice.
Is this horse dead? I swear I saw it move.
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