I would think this would be a waste of money then if it's even $40,000. Considering I could get a Jetta/Passat TDI for around $22-24,000 range and still get 3.5 times further on a tank and never have to worry about my battery going out, as well as not charging it every night.
Now, if you can afford it... then awesome. Honestly though it seems to defeat the purpose of current diesels. Why not just make a battery charged TDI and you've now got an 800-1100+ tank range TDI around $30k. Add a solar roof panel like the Prius, and a regen brake system/plug n' drive as well. Simple hybrid diesel, yeah... might make the price of the car around the low to mid $30k price range, but you'd probably be able to sqeak out 80+ mpg, and then the hybrid battery running off a charge, the brakes, and the solar panel. Lighten it up, padded/comfot styalized bucket seats, aluminum/CF hood/trunk. It would be genious, but it's all in the eyes of the beholder (VW).
The thing that gets me about this car is, the aerodynamics+weight allow it to have such a simple fuel sipping diesel. At the same time, to get to that weight you're using a chassis that's adding an addittional $10,000-15,000+ to the car (minumum). I understand the concept, but what happens when you wreck or get a dent in a panel? Astronomical price repairs.