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General VW Discussion This is a place for General VW topics (the company, not your vehicle). General topics about a specific vehicle should be posted in the General TDI Dicussion Forum sections for that vehicle platform. A4, A3 & B4, B5, etc.

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Old February 2nd, 2005, 13:58   #1
Mass. Wine Guy
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Default Audi CEO Disliked VW Dealers

Maybe someone else knows more about this. Today while waiting for an appointment, I read in Automobile magazine how the CEO of Audi remarked how he liked but could not buy a Phaeton because this would require him to buy it from a VW dealer. He was fired less than 10 days later.
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Old February 2nd, 2005, 14:11   #2
dieseldorf
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Default Re: Audi CEO Disliked VW Dealers

well shut my mouth! at least the poor fellow is honest
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Old February 2nd, 2005, 15:16   #3
volle_pulle
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Default Audi CEO Disliked VW Dealers

Is that really grounds for termination? Sounds a bit petty to me.

I've been looking on Autobild.de for this story, and so far, nada.
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Old February 2nd, 2005, 17:59   #4
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Default Re: Audi CEO Disliked VW Dealers

Seeing as he is a member of the VW group, saying a comment like that on a new launch that is not doing too well...yeah, I can see easily why he was terminated.
I'd probably do the same.
-BB
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Old February 2nd, 2005, 18:07   #5
AutoDiesel
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Default Re: Audi CEO Disliked VW Dealers

http://wardsauto.com/ar/auto_us_audi_chief/
WardsAuto.com, Nov 17 2004
Audi of America chief Axel Mees is fired from his post because of disparaging comments he made about the VW Phaeton and former VW Chairman Ferdinand Piech.


You can read the rest.

Don't bite the hand that feeds you.
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Old February 2nd, 2005, 19:25   #6
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Default Re: Audi CEO Disliked VW Dealers

Quote:
Don't bite the hand that feeds you.
Exactly, if you read the whole of his comments, what ex-Audi- CEO Axel Mees said of Ferdinand Pich was basically in effect, "He (Pich) is a long-past-his-professional-prime-has-been who was a good engineer, but made some colossal product- and business decision-making blunders (Phaeton and the VW drive up-market).

When you are an executive at such a high level, one chooses his words very carefully. Axel might have been giving his honest-goods two cents, and probably in a manner that it not out of his character; but yeah, diss your boss and you'll be vacating your top-floor office real quickly...
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Old February 3rd, 2005, 09:26   #7
volle_pulle
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Default Re: Audi CEO Disliked VW Dealers

Ok, ok, it was Audi's NA chief...and he was criticizing the CEO. Yeah, that's not a good move. Hasn't Piech been replaced as well? Please correct me if i'm wrong, but hasn't VW's new CEO also criticized the Pheaton's development?

Kind of interesting to see that's it's not just an isolated view, about VW's poor choice of entering the luxury market.
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Old February 3rd, 2005, 09:32   #8
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Default Re: Audi CEO Disliked VW Dealers

Sadly, he is very correct about Piech...kinda like Mr. Agnelli (is that right?) of Fiat. Was worshipped for years, but ran Fiat into the ground.
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Old February 3rd, 2005, 15:26   #9
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Default Re: Audi CEO Disliked VW Dealers

In his case, honesty was not the best policy.
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