Keith,
I don't buy that ad for a couple reasons. Why do LED lights need ballasts? Also, the pictures and diagrams are just for show, really. The reviews seem fake/bought(rampant throughout most platforms right now, sadly). The output seems enormous for such small elements. My light bars produce this much output and they are sizable, produce more heat and have quite a few more LEDs per bar. I know my light bars can blind people, so that much output out of headlights without correct projectors installed in them is going to anger a few motorists and possibly police. They show pictures of headlights with regular reflector style housings and some pictures show an HID type projector cut off on the wall opposite the car. Also, that price tag, $100 is steep. There's other retailers that have actual HID kits for a portion of that price tag with a lifetime warranty.