Oil consumption in these cars varies widely. My wagon didn't use oil to speak of in the first 150K, but consumption is higher now. My son's A3 has always used about a liter in 5K, and my B4 seems to do about the same, but both have over 250K on them.
Oil selection makes a big difference. My wagon loves 0W30, drinks it up. But the 15W50 that's in it now reduces consumption dramatically. And my M-B liked to consumpe 5W40 synthetic, so I switched back to Rotella white bottle 15W40 and consumption is way down.
Oil is relatively cheap. Look for leaks, look for evidence of a worn turbo. After that most common consumption point on these cars is leaking valve guides and seals. You can buy a lot of oil before refreshing or replacing the head.