This follows up on Commuterboy's observation that it took three drain-and-fill cycles to actually change the ATF in a 09A.
My first MK4 was an '01 New Beetle, with an ALH and a 01M automatic transmission.
When I bought it, it didn't start.
There wasn't any coolant in the reservoir, the front end bushings were so shot so bad the nose was dragging on the ground, and the real problem according to the previous owner was that when it was running, it wouldn't go over 35 mph.
O-rings in the VE pump got it to start.
When I filled the cooling system, it turned into a chocolate milk shake.
I drove it until it wouldn't move, and then realized that the transmission cooler must be the problem. I replaced the cooler and drained the transmission. The stuff in the transmission looked just like the stuff in the cooling system.
Given that you really can't cleanly flush the transmission, drain-and-refill is a kind of a bypass operation.
It took SEVEN drain-and-refill cycles before I had nice pink ATF coming out of the overflow tube (instead of milky looking stuff).
I used Castrol Import ATF from Autozone. Even at $18(?) a gallon, that still a lot of investment.
But it worked. I've put 20,000 miles on it since. The transmission operates ok, and has nice shift-snap to it. (I know ... I lucked out.)
ranagon