It isn't cheating and they aren't a loser. It is capitalism. They can charge what they want and you can shop where you want. No one is twisting your arm to go there. If enough people don't go there they will go under. Use some planning and stop a block early and fuel up.
Sorry I didn't mean to rattle a Chevron employees feathers. Yes obviously it's capitalism, at its worst in my opinion, as was the other comment I made prior, my opinion. Just like it is "good" capitalism for the station a block away to be 75 cents cheaper. I also noted that few people filled there, the station was usually vacant. They point that was being questioned in the beginning/thread title, was should the individual pay the higher prices because it's better fuel, and the answer was no, it is not better, just a rip off, or in my opinion, "bad" capitalism.
And not all "brand" stations are gouging the user. In the same China Lake location I bought from Shell, one or the larger brands in SoCal, because 1. They were the same price as the other low unbranded, and they were the last station out of town, easy in easy out, + they didn't charge the additional "fee", 35-50 cents, some stations charge to use a debit card, Arco/BP is famous for this out here.