Please clarify... Your bio references a new cam. I assume in the subject car? If so, then it might be of some profit to check the injector lash as your cam pressurizes the injectors.
First up, though, are filters. Unless they're absolutely new, filters are always suspect.
Fuel additives? The jury is out on this one. Some swear by them and some swear at them. For myself I abstain... And I own a lot of diesels other than my TDI's.
Bad injectors? Nozzles will wear over time. But at only 200k miles? I'd be inclined to take them to a shop that specializes in pumps and injectors and have them checked if you really believe them to be a problem. There's a good shop in Auburn, NY where we took both the pump and injectors for our ALH when we needed to be certain that they had a clean bill of health. I'm sure that you'll have a local shop that can do the same thing.
If I were to guess I'd be looking at either dirty filters or improperly set cam lash. Too little pressure will cause poor fuel dispersion at the injector nozzles. This, in turn, will cause a poor fuel burn. My reasoning being that it's logical to be suspicious of the area where recent work has been done.
Just try to remember that if there are no codes being thrown, then your problem is in an unmonitored portion of the system, or in a portion of the system where a sensor is supplying incorrect information.
One other thought... MAF and coolant sensors! Even though no code is being set these sensors sometimes go bad. This gives your ECU incorrect information and quite often causes performance and economy issues.