GoFaster said:
VW has been changing management like dirty socks. If they want to get anywhere, they need to stop doing that.
That is the basic rule followed by every lethargic management organisation.
You can't just fire the big guns in your organisation, you, as chairperson hire bigger guns who work around the ones you don't wish to see on your memos, board meetings and/or seated at your conference room tables.
Hiring around those you don't want at your executive water coolers means BIG BUSINESS.
GoFaster said:
Usually rapid management change means that there are fundamental flaws in the organization. Jumping on every latest buzzword is not the best long-term plan.
Marketing seems to be the issue in so many words then?
Again, you're making an excellent point by all measures but the key drivers [no pun intended] in a launch or release of a brand is though paying millions upon millions of dollars for fancy eye wear hip and cool marketing execs to draw up a marketing plan on short term goals.
What are those short term goals? Stock holders looking for dividens and momentary gains in market share. It's all about year end numbers and quarterly reports ...and
HOW do we obtain these objectives
NOW!
Volkswagen is no different then any other company in its industry, matter of fact they're junior to the aimless marketing likes of monies dumped on campaigns that add little to no value to a core mission statement, example Daimler Chrysler, GM or Ford. Complicated and lethargic is GOOD!
LOL
GoFaster said:
If expectations are too unrealistically high, and you fire management for not living up to it, yet the replacement management is subject to the same situation, the problem is not the management, it's the unrealistic expectations.
Excellent statement. Bravo.
But if you look deeper into what causes big and quick changes you don't have to look further than a quarterly report or annual report that's in the
RED! If a CEO has a vision, his vision is only limited by his quarterly earnings report or at the annual year end meeting. Share holders have a lot more impact on fast and unpredictable paths taken inside lethargic managements. May I add, many shareholder don't even drive the car brand they've invest stock in ...they ...they are looking for a dividen check and anything less means a chopping block for management that can't provide the needed.
All this to say ...it's great for share holders to hear Winterkorn announce that it's plans are to be the BIGGEST and GREATEST entity in the automobile arena by 2017. It's what makes shareholders HOLD onto their stocks.
Bottom line, volkswagen made it in the 50's and 60's by being simple, not complicated. And I think the Phaeton was a brilliant step, the V10 Touareg too... I mean? Heck everyone has $68,000 - $100,000 for a "People's Wagen."
My bad.
Gaining market share in the automotive industry is not being a Jack of All Trades. It's being simple and staying small while simply staying in control.
Back to my water cooler and seeing who I can eliminate off the memo' cc: list on this lethargic business we call management, dah'upper management.
Complicatedly,
j/k
LOL
BrianCT
