Oberkanone
Top Post Dawg
from Automotive News
I was unaware that Volvo was positioned toward sportiness.
Volvo plans to offer a VW Golf competitor as part of a plan to expand the automaker's product line.
Speaking in London last week, new Volvo CEO Stefan Jacoby said the next generation of the entry-level Volvo “will be a derivation of the C30, a Golf competitor,” according to the Web site autocar.co.uk.
He also said Volvo's brand positioning would shift toward “functionality and Scandinavian elegance” and away from sportiness, according to the Web site.
I was unaware that Volvo was positioned toward sportiness.