Volvo plans entry level car to rival Golf

Oberkanone

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from Automotive News
Volvo plans to offer a VW Golf competitor as part of a plan to expand the automaker's product line.

Speaking in London last week, new Volvo CEO Stefan Jacoby said the next generation of the entry-level Volvo “will be a derivation of the C30, a Golf competitor,” according to the Web site autocar.co.uk.

He also said Volvo's brand positioning would shift toward “functionality and Scandinavian elegance” and away from sportiness, according to the Web site.



I was unaware that Volvo was positioned toward sportiness.
 

Lug_Nut

TDIClub Enthusiast, Pre-Forum Veteran Member
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idi: 1988 Bolens DGT1700H, the other oil burner: 1967 Saab Sonett II two stroke
Volvo had 122 and 240 factory rally cars, and box-stock T5R. VW had Karmann Ghias and Jetta Treks?
 

BadMonKey

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Nov 27, 2007
Location
Colorado
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2013 Focus ST
Well, they used to have one. If they could lose the silly wings it had and size it for real humans, then maybe there's a market.
Should be a interesting group to watch as the Ford strings are cut. I guess we will see if Ford was really holding them back or keeping them alive.

Not sure going after the sport hatchback market that's extremely competitive already is a wise decision on their part.
 
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