Yes private sellers are lower.
As a spirited seller, It is up tp my skills to get
my price.
Which is KBB full bore dealer retail
Over the phone (or email) I say I will negotiate. And I
will in my driveway.
If (when) I think I have a premium condition
clean car, I sometimes make this opening
statement.
I will listen to any offer. But If they start to "knock-hammer" the car's (general condition) -- then I will say the car is not for sale ... today
Learned that from my brother's best friend. Mark (RIP) was selling a 5 year old super premium 1965 Olds @ $2,500 the buyer offered $2,000. Mark took it as an insult. Mark told him the price just went up to $3,000 Several days later Mark got his $3,000
In the end, buyers are quiet skilled for getting what they want too.
One reason I (generally) get my asking price is:
Garage Kept, better than good-great condition, records, we were the first (or second owner), way lower than average miles, & we advertise in 2-3 venues ~~ Ebay, C. L., Car-grue(sp?)
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You do not have to
sell premium used cars.
Correctly shown --- the car sells itself