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General Automotive General automotive discussion. This is intended to be a discussion about other not VW and Diesel cars you may have or interested in.

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Old October 20th, 2010, 20:03   #1
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Default Volvo plans entry level car to rival Golf

from Automotive News
Volvo plans to offer a VW Golf competitor as part of a plan to expand the automaker's product line.

Speaking in London last week, new Volvo CEO Stefan Jacoby said the next generation of the entry-level Volvo “will be a derivation of the C30, a Golf competitor,” according to the Web site autocar.co.uk.

He also said Volvo's brand positioning would shift toward “functionality and Scandinavian elegance” and away from sportiness, according to the Web site.

I was unaware that Volvo was positioned toward sportiness.
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Old October 21st, 2010, 06:38   #2
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Old October 21st, 2010, 14:37   #3
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Well, they used to have one. If they could lose the silly wings it had and size it for real humans, then maybe there's a market.
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Old October 22nd, 2010, 14:32   #4
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Originally Posted by Powder Hound View Post
Well, they used to have one. If they could lose the silly wings it had and size it for real humans, then maybe there's a market.
Should be a interesting group to watch as the Ford strings are cut. I guess we will see if Ford was really holding them back or keeping them alive.

Not sure going after the sport hatchback market that's extremely competitive already is a wise decision on their part.
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