VwoA seems to be marketing all their TSI, TDI, and clean diesel technology under bluemotion. In Europe, Germany in particular, the bluemotion badge is only given to the most efficient Diesel Golf in it's class. Our 2.0 TDI wouldn't even be close to being a bluemotion model. I've said this before and I'll say it again, our 2.0 TDI is more of a performance diesel, it's not designed to be UBER frugal. VwoA should have brought the 1.6 TDI, it would have easily beat out the prius in it's standard mode non-bluemotion. And with a few bluemotion tweaks could have been north america's most fuel efficient car easily. Ahh well, they'll never learn.
Vw of canada's definition of bluemotion is as follows;
BlueMotion Technologies
BlueMotion Technologies is the comprehensive brand name for all the Volkswagen innovations that are designed to help the environment—and help you get more out of your driving experience. It’s our commitment to ensuring responsible mobility for years to come. And it’s something you can already find in just about every Volkswagen model. Things like drastically reduced fuel consumption and CO2 emissions that allow you to do a lot more with a lot less impact. More eco-friendly and economical engines, improved transmissions, better aerodynamics, weight-reduction technologies—all of these BlueMotion features are designed with one goal in mind, to help our planet breathe a little easier without diminishing the performance you’ve come to expect from a Volkswagen. We think you’ll like what we’re driving at.
These include TDI, TSI, Adblue ect...but encompass the brand orientation as a whole. ( ironically we only get the least efficient vehicles)
http://www.tdicurious.ca/bluemotion-technologies/
Definition of Bluemotion in Germany
BlueMotion: Unsere Auszeichnung für das sparsamste Volkswagen Modell seiner Klasse. Fahrzeuge mit diesem Label sind absoluter Benchmark in ihrem Segment .
"Our description for the most efficient Volkswagen Model in it's given class. Vehicles with this label are absolute benchmarks in their particular segments."
http://www.volkswagen.de/vwcms/master_public/virtualmaster/de3/unternehmen/innovation___technik/bm.html
Definition is only given to the MOST efficient vehicle. Looks like our "standard" for efficiency in North America is pretty darn sub par.