1/4 turn with no belt is only part of the answer. The 1/4 turn CCW is 1/4 turn from TDC. All references to direction are as you are standing by the right fender and looking at the end of the engine with all the belts on it.
Ok, more detail. Pin the crank with the crank tool and then remove the pin and turn the crank 90 degrees CCW. With the crank in this position, you can turn the cam anywhere you want without having pistons and valves contact.
This first step is very important. You may have to turn the cam to different positions or possibly turn the crank backwards to find a position were the crank turns without hitting anything.
With the crank in the 90 degree CCW position, turn the cam until the cam tool is an easy fit.
Last step is to turn the crank 90 degrees C/W until the crank tool is an easy fit.
At no time should you ever have to force the crank tool or the cam tool. They do not lock anything, they only provide correct position and should always be an easy fit.