OK, a couple of things here...
The clogging of the intake tract is a function of a couple of things...the crankcase ventilation system, or CCV, which basically vents the engine internals (and, as a side effect, oil) into the intake tract...and the exhaust gas recirculation (EGR) system, which is (as I understand it) mandated by North American EPA regulations. The EGR system basically pipes some of the heated, burnt exhaust back into the intake tract as well, to raise temperature and reduce oxygen in the combustion chamber under certain circumstances, in an attempt to reduce exhaust emmissions. The result is, the oily stuff gets sooted up and cooked onto the intake tract. That's what you'll be wanting to clean. If you are mechanically inclined and can get the tools, it's not a difficult job.
You can use the VAG to reduce the likelyhood that your EGR system will open (basically, you trick the engine control unit, ECU, into thinking those certain circumstances referred to above are never reached....), which reduces the baking effect and soot...Some have gone so far as to remove the EGR system entirely (there are posts on this as well). Be forewarned that you are tampering with an EPA mandated system, and use your own judgement as to what you feel is right...(and VW will probably look at you like a deer caught in a set of headlights if you ask them to do this.)
Some have also modified the CCV system in various ways, from complete removal, to some pretty exotic and/or highly modified custom jobs. Again, lots of posts here about that.
As for additives, or chipping, I'm not too sure either would have a large impact, as long as the EGR and CCV systems remain in their stock configuration.
Keith