darrelld
Veteran Member
American consumers are boosting their interest in — and loyalty to — clean-diesel engines at the same time they’re demonstrating more and more indifference to hybrids.
“Repurchase loyalty” for diesel powertrains increased by nearly 10 percentage points last year compared with 2008 while consumer repurchase rates for hybrid technology remained about flat at 35 percent, according to new data compiled by R.L. Polk. Diesel’s jump in repurchase loyalty as measured by Polk hasn’t been reported, while news about hybrid-repurchase trends was widespread yesterday.
http://www.forbes.com/sites/dalebus...at-hybrids-it-could-be-diesels-turn-to-shine/
“Repurchase loyalty” for diesel powertrains increased by nearly 10 percentage points last year compared with 2008 while consumer repurchase rates for hybrid technology remained about flat at 35 percent, according to new data compiled by R.L. Polk. Diesel’s jump in repurchase loyalty as measured by Polk hasn’t been reported, while news about hybrid-repurchase trends was widespread yesterday.
http://www.forbes.com/sites/dalebus...at-hybrids-it-could-be-diesels-turn-to-shine/