<BLOCKQUOTE><font size="1" face="Verdana, Helvetica, sans-serif">quote:</font><HR>Originally posted by BeetleGo:
Bottom line though is that I probably won't buy another VW if the customer satisfaction ratings don't improve. I would rather pay more to buy a Lexus and get the intelligent, capable service they are known for.<HR></BLOCKQUOTE>
I think this about sums it up, depending on the sort of car buyer you are. Consider two actual examples:
#1. I drive a 96 Passat TDI which I bought used for $10K from the original owner who put 60K highway miles on the car. I am mechanically inclined, and perform all of my own maintenance, keeping ownership costs as low as possible. I repair all of the small irritating nickle and dime problems by reading the TDI Forum, which saves me money and allows be to avoid the dealers. I get excellent fuel economy, and the car never sees a dealer. My value for money and driving experience is good, and I love the car.
#2. My sister buys an new 00 Passat 1.8t gasser. She is not mechanically inclined. The car suffers from a litany of small electronic problems and a tiptronic transmission that slips. The radio will not pick up any stations. She informs the dealer of the Passat gas tank recall. What happens?.?.?.
a. the electronic/mechanical problems require numerous return trips to the dealer.
b. the dealer denies warranty coverage on these items, even after several attempts at repair. Sister consults attorney.
c. the dealer completely denies any knowledge concerning the joint US Government/VW Passat gas tank recall.
d. My sister hates her car, and doesn't trust it.
Example #2 sums up why VW will continue to have CS problems- its dealers' attitude compared to others. (Indifferent, ignorant, and uninformed.)
Earth to VW- Those CS surveys mean something- if service was this bad, and I owned the car in #2, I can't say that this wouldn't give me pause. But I'm not the average car buyer who only wants a car to drive, and not just maintain and tinker with.
Businesswise, it ultimately comes down to this:
Hot looking product and sales now, OR
Good product and service, and repeat sales later.
VW, at least corporately, appears to be selecting the former. . .