BMW took this approach until the ABC news story broke about the Bosch HPFP's failures.
http://www.insideline.com/bmw/bmw-recalls-150800-2007-10-vehicles-for-defective-fuel-pumps.html
Just the Facts:
BMW is recalling 150,800 2007-'10 vehicles to fix defective fuel pumps.
Two separate recalls follow a highly publicized undercover investigation by ABC News.
One recall addresses BMW's high-pressure fuel pump; the second is connected to the automaker's low-pressure fuel pump.
WOODCLIFF LAKE, New Jersey — BMW on Tuesday said it is recalling 150,800 2007-'10 vehicles, including the 2007-'10 335i and 2009-'10 Z4, to fix defective fuel pumps. The two separate recalls follow a highly publicized undercover investigation by ABC News that broke this week.
The first recall affects about 130,000 vehicles, including the 2007-'10 335i, 2008-'10 135i, 535i and X6 xDrive35i and 2009-'10 Z4 roadster sDrive35i to replace a defective high-pressure fuel pump.
"Affected vehicles may experience a failure of the high-pressure fuel pump," said BMW in a statement. "Symptoms include long-crank engine starting times along with the illumination of the 'service engine soon' light. In certain cases, the driver may experience reduced engine performance in a Safe Mode accompanied by a tone and the illumination of the Engine Malfunction light."
The second recall involves 20,800 2008 X5 vehicles with the inline six-cylinder engine to replace the low-pressure fuel pump. "In this case, should the fuel pump experience a failure, the engine will stop running and the driver will lose power assist for the steering and brakes although both the steering and the brakes remain operational," said BMW.
ABC News on Tuesday said it will air an investigation into the aforementioned BMW vehicles on Nightline tonight at 11:35 p.m. ET. It contends that "BMW and federal safety regulators have received hundreds of complaints from owners of 2007-'09 BMWs with the powerful N54 twin-turbocharged engine, but little was done to alert drivers."
ABC News said hundreds of claims have been brought against BMW for fuel pump malfunctions, including a recently filed California class-action suit. "Most of these legal actions have led to settlements on the condition that BMW drivers sign a confidentiality agreement, plaintiffs' lawyers told ABC News, according to a story posted on the ABC News Web site.
ABC News producers went undercover at two dealerships, where salesmen "readily acknowledged there were problems with some of the fuel pumps on some models," it said.
The National Highway Traffic Safety Administration had yet to post information about the new BMW recalls as of early Tuesday afternoon. But there were many consumer complaints posted on the NHTSA Web site about the aforementioned vehicles.