When did I ever say I owned a 2010 BMW?
Rhetorical question: I already know the answer is "I never said that, and don't own any BMW cars."
I never supported or denied that paper - just said it's floating around. It's possible, given that a Hummer is forged and stamped out of pretty cheap steel. Instead of using high-strength steel in many parts, GM just made the standard steel thicker - hence the huge curb weight. I'm willing to bet that the energy consumption and pollution production for a Prius and H2 are pretty close, even giving their massive different curb weights. We can argue the merits of that paper all over again, but it's been done, and we won't come to a consensus. Let's just say that nickel mining/refining isn't cheap from an energy and pollution standpoint, and it pushes the environmental costs of the Prius higher than most people think - to a level that Toyota thus far refuses to publicly account for.
By holding the price lower to compete with the Honda Insight and other cars, I don't believe that Toyota is making a profit on Gen2 or Gen3 cars. I still believe they are a loss leader, and are pretty much sold near cost as a low-volume car for Toyota. Toyota has sold 2 million Priora worldwide as of 2010. The best annual sales in the USA was 2007 with 184,000 sold. That is a drop in the bucket for a company that sold 7.24 million cars in Fiscal Year 2010. Like the Big 3 (Ford, GM, and FIAT) the real money printing presses are in the pickups and SUVs that Toyota sells.