Based on many forum reading, first thing is first, VW on this continent, needs to do something about their dealership network, particularly in the USA, starting right down with their interview process, of who gets hired and who doesn't. They also need to work closer with their head offices, to the service managers, all the way to down to the actual mechanics changing the oil(502 oil in a TDI anyone?
), to communicate, and educate, on various issues, from Technical Service Bulletins, to product lineup specific needs in the shop(think Phaeton here, and one of the reasons IT failed), to actual customer service in the sales or waiting area. Someone who just shelled out $100000 on a Phaeton, I can guarantee you, does not accept the kind of service, the guy in his stripped out $15000 Jetta will be getting. So you are going to have to choose which Philosophy you are going to apply. If you want both to work, you need only look to see how Lexus/Toyota managed to do it.
Coming back to the actual cars themeselves, I've always respected and liked the VW lineup and their engineering. I too see them as "cheaper Audi's". My only(and others here) gripe with their model selection, has always been, and I'll use my own car as an example(a 2005 Passat TDI), the LACK OF any kind of "a la carte" flexibilty when ordering new, and whwn attempting to tick of the options list, or DELETE any for that matter. My car was never offered with a stick here N.A(yes we already discussed the reason for that before in this thread), never offered with the OPTION of a heated front windshield(I bet many did not even know that even existed
), no HID headlights, etc....So in my particular models case, yes, it was a stripped out version of a B5.5 compared to Europe. Now here is some irony on how the options list works, with the lack of "a la carte" with some irony. You want say NO leather, NO sunroof, No Auto, but you want a NAV.
No sir, it doesn't work that way. In order to have the NAV, YOU MUST have the leather, you must have what is essentially, a fully loaded car *which in reality, IS STILL really a stripped out version compared to the Euro model! Now I'm getting mixxed up here
Does BMW do that? Mercedes? I almost know for a fact that the latter doesn't. I invite anyone to go visit their website. It's "a la carte" heaven
With BMW, I think the main complaint in the past, used to be no diesel engines, why should Europe have them and not us. Well they finally brought them in...
Now concerning the new redesigned Jetta, stripping them out is fine. Nothing new there, we are all used to that by now. We are also all used to not having certain goodies like certain engines, adpative cruise, etc(take your pick)like the Europeans have. But what I'm really afraid of is, that little bit of the ol' "german engineering" bit(road feel, handling, sportiness, sound of doors closing, character, call it what you want) that we have grown to take for granted on these cars, will vanish, and the future model lineup, wll not be worthy enough, to be called "a cheap Audi's" anymore, which I always thought, was a compliment to the VW lineup.
So I'm not even sure anymore, what it is that VW wishes to accomplish here. Allow a more black and white approach to who goes to the Audi dealer, and who goes to the VW one? Will the VW's still have that strong connection DNA gene wise with Audi regardless? Or will they become something entirely different and cheapened, commercialized, mass produced for the american masses who drive them Corollas and Civics, and have absolutely no appreciation for drive, style, feel, character, just bland(albeit in style so they think
) transport from point A to point B philosophy???
I'll make my closing statement clear on those sentiments. I'm very glad I own a B5.5 Passat, and even more glad that I will own what looks like to be one of the last years of the Touareg. I'm going to pick one up, before as rumour has it, the next generation will be a dumbed out version, less refined. Any Phaeton that was in the previous Touareg will be long gone. Nobody seemed to have an appreciation of what the past(present one) was all about.
With my take on all this, I'm not even sure if I should wear or take off my flame suit. It seems to be far more complicated than it looks, but it really shouldn't be?