Have a new (7600 miles) GOLF. Getting 53 mpg like clockwork. Originally shifted at about 3k but now shift at about 2K. No real difference. Coming from Dodge Cummins background. Susupicions about all this: there a a huge number of facotrs that enter into it all. Probably most likely is driving style (speed, accelleration, etc.) followed by things like tire pressure, road types (hilly, flat, etc.), wind conditions, etc. Plus, as a computer nerd myself, I wouldn't be too surprised to learn that the chip may have minute variations that have an effect.
Personally, I drive like an old fudd - hell, I AM an old fudd - keep it below 70 (I can hear you guys cringing out there - I stay in the slow lane, dudes)and like that. Also, spend the vast majority of my time on the highways and long trips (40,000 miles per year).
As someone up above said, even the worst case is getting better mpg than anyone else we know...if you are enjoying the wheels, you got to be doing it right.