twigless
Veteran Member
- Joined
- Jan 30, 2007
- Location
- Florida
- TDI
- 2000 Golf GLS TDI 5-speed, 2002 Jetta GLS TDI auto (wife's)
I received this email literally minutes ago...
November 7, 2007
To: All Volkswagen Dealers
Subject: Clean Diesel TDI Launch
Dear Dealer,
I am writing to inform you that the North American introduction of the new Clean Diesel 2.0 li TDI for the Jetta Sedan and Wagon has been delayed from April 2008, to late summer 2008. We will remain the first volume brand offering Clean Diesel in the USA.
This situation is due to a technical issue that was found during the later stages of durability testing.
As disappointing as this is for all concerned, our first priority is to ensure that the integrity and quality of the new technology is not compromised, so as to maintain a trouble free launch.
A new SOP date has been confirmed for July by engineering, and we will initiate our ordering activities i.e. launch cars, dealer orders, etc. in spring. For image and competitive reasons, we are now working hard to bring early promotional cars into the Country in order to give you the chance to pre-sell the production arriving in October, during the Summer months. We will continue to promote Diesel through the Dieselution Tour, Jetta TDI Cup Series, and feature the technology as a part of our Brand Campaign
in the first half of the year.
For reasons of our mutual profitability, we are investigating a number of actions to make up a portion of the TDI shortfall, such as but not limited to, obtaining additional production of high demand product, ramping up the launch production, and speeding up shipment times of the new TDI, bringing in special edition cars etc.
The launch of all other new models planned for 2008 are on time; Jetta SportWagen, Tiguan, Passat Coupe, M-Van and Touareg 2 with V6 Clean Diesel TDI. With all of these new models coming into the market, and even with the delay of the new TDI, we are targeting to grow next year, and this delay will be discounted from the BPB objectives as we have always promised.
We must now take advantage of the launches that are before us, and not let this set-back to our growth strategy cause us to lose focus on the turnaround that we have begun. We appreciate your understanding of the situation and will keep you apprised of any further developments as soon as they are available.
Yours sincerely,
Adrian Hallmark
November 7, 2007
To: All Volkswagen Dealers
Subject: Clean Diesel TDI Launch
Dear Dealer,
I am writing to inform you that the North American introduction of the new Clean Diesel 2.0 li TDI for the Jetta Sedan and Wagon has been delayed from April 2008, to late summer 2008. We will remain the first volume brand offering Clean Diesel in the USA.
This situation is due to a technical issue that was found during the later stages of durability testing.
As disappointing as this is for all concerned, our first priority is to ensure that the integrity and quality of the new technology is not compromised, so as to maintain a trouble free launch.
A new SOP date has been confirmed for July by engineering, and we will initiate our ordering activities i.e. launch cars, dealer orders, etc. in spring. For image and competitive reasons, we are now working hard to bring early promotional cars into the Country in order to give you the chance to pre-sell the production arriving in October, during the Summer months. We will continue to promote Diesel through the Dieselution Tour, Jetta TDI Cup Series, and feature the technology as a part of our Brand Campaign
in the first half of the year.
For reasons of our mutual profitability, we are investigating a number of actions to make up a portion of the TDI shortfall, such as but not limited to, obtaining additional production of high demand product, ramping up the launch production, and speeding up shipment times of the new TDI, bringing in special edition cars etc.
The launch of all other new models planned for 2008 are on time; Jetta SportWagen, Tiguan, Passat Coupe, M-Van and Touareg 2 with V6 Clean Diesel TDI. With all of these new models coming into the market, and even with the delay of the new TDI, we are targeting to grow next year, and this delay will be discounted from the BPB objectives as we have always promised.
We must now take advantage of the launches that are before us, and not let this set-back to our growth strategy cause us to lose focus on the turnaround that we have begun. We appreciate your understanding of the situation and will keep you apprised of any further developments as soon as they are available.
Yours sincerely,
Adrian Hallmark